retail analytics

We have all embraced online searching and shopping. The days of driving around town to compare costs or referring to the most current newspaper advertisement for a bargain have long gone. Today’s consumer reaches out via the Internet on a variety of devices to check product reviews, find discount coupons, locate attractions, and read email sales notices from their favorite companies. Analysis of data allows a business to study consumer needs and intentions Technology enables business to track consumer behavior while connected to a Wi-fi... [Read More]
by RSS Fortinet  |  Mar 14, 2016  |  Filed in: Industry Trends
In a recent study conducted by Harris Interactive on how companies can encourage consumers to spend more, 66% of consumers stated they wanted improved customer service and 23% were looking for a tailored shopping experience. One of the biggest challenges facing brick-and-mortar retailers over the next decade is how to compete against their online counterparts, and the “showrooming” effect in particular. Showrooming is when a potential customer comes into your store ready to buy, having already researched the product they want, only to try... [Read More]
by RSS Michael Perna  |  Aug 19, 2014  |  Filed in: Industry Trends