presence analytics


Every smartphone these days is equipped with ways to connect to WiFi. When your phone is looking for networks to join, it’s detectable by local routers. In a retail store, there’s often additional equipment that can detect your phone’s WiFi capabilities, note your device’s unique ID number, and track your device over time as you move through the store. Retail stores can use this technology to determine the flow of customer foot traffic, analyse conversion rates, and research dwell times in the stores. They can then use... [Read More]
by RSS Fortinet  |  Mar 09, 2016  |  Filed in: Industry Trends