Every smartphone these days is equipped with ways to connect to WiFi. When your phone is looking for networks to join, it’s detectable by local routers. In a retail store, there’s often additional equipment that can detect your phone’s WiFi capabilities, note your device’s unique ID number, and track your device over time as you move through the store. Retail stores can use this technology to determine the flow of customer foot traffic, analyse conversion rates, and research dwell times in the stores. They can then use... [Read More]
by RSS Fortinet  |  Mar 09, 2016  |  Filed in: Industry Trends
It's no secret that these days, most organizations are up to their ears in Big Data--and most can't get rid of it fast enough. (Just think tens of millions of computers, housing every piece of data imaginable, from credit card and band records, to healthcare information and blue prints, ripe for the picking in a veritable digital wasteland.) Consequently, business intelligence and analytics, especially with the aim of conducting some type of information triage, is becoming a booming business as organizations madly scour their systems to shed their... [Read More]
by RSS Stefanie Hoffman  |  Aug 15, 2012  |  Filed in: Industry Trends